Pragmatic Marketing's Product Management and Marketing Benchmark Survey for 2008-2009
This report contains a detailed statistical analysis of the results to the survey titled
Pragmatic Marketing's Product Management and Marketing Benchmark Survey for 2008-2009. The results analysis includes answers from all respondents
who took the survey in the 31 day period from Monday, October 27, 2008 to
Wednesday, November 26, 2008. 79 completed responses were received to the survey during this time.
| Which of the following product strategy activities are your responsibility? |
| Which of the following technical product management activities are your responsibility? |
| Which of the following product marketing activities are your responsibility? |
| Which of the following sales readiness functions are your responsibility? |
| Who is responsible for the profit & loss (P&L) of your product? |
| Response | Count | Percent |
| PM | 11 | 13.9% |
| PMM | 2 | 2.5% |
| director | 14 | 17.7% |
| VP | 23 | 29.1% |
| CFO | 8 | 10.1% |
| CEO | 17 | 21.5% |
| Other (please specify) | 4 | 5.1% |
| Who is responsible for the go-to-market strategy of your product? |
| Response | Count | Percent |
| PM | 27 | 35.1% |
| PMM | 12 | 15.6% |
| director | 8 | 10.4% |
| VP | 19 | 24.7% |
| CMO | 5 | 6.5% |
| CEO | 3 | 3.9% |
| Other (please specify) | 3 | 3.9% |
| Which of the following development approaches does your company use? |
| | waterfall | Scrum (a specific type of Agile development) | An Agile methodology that's not Scrum | Anything goes/cowboy coding | N/A (my company doesn't develop software) |
| current | 43.0% (34) | 29.1% (23) | 27.8% (22) | 12.7% (10) | 10.1% (8) |
| upcoming | 11.4% (9) | 29.1% (23) | 32.9% (26) | 2.5% (2) | 10.1% (8) |
| How is your product delivered? |
Generated: 7/31/2010 9:48:52 PM